Market segmentation is a strategic approach that divides the total addressable market … See more

The five most common types of market segmentation are: Demographic segmentation; Firmographic segmentation; Geographic segmentation; Psychographic segmentati… See more

To truly understand the power of market segmentation, let’s look at three companies that have effectively used this strategy to drive their success: Apple; Slack; Netflix. Apple’s de… See more

Adopt a data-driven approach — Relying on data for research and analysis allows you to quantify and define market segments accurately. This method leads to a more rationalize… See more

Market segmentation forms the bedrock of an effective marketing strategy. It ensures that the product is built for the right target customers, guarantees product profitability, fosters lon… See more