• Amy Adams as Giselle: A singing and dancing princess-to-be who ends up almost having her dream of meeting her prince a reality. Hailing from Andalasia, Giselle displays similar traits to early Disney Princesses; Lima describes her as "about 80% Snow White, with some traits borrowed from Cinderella and Princess Aurora from Sleeping Beauty... although her spunkiness comes from Ariel from The Little Mermaid". She is "eternally optimistic and romantic" but is also "very independent and true to her convictions". Over the course of the film, she becomes more mature (even stopping her habit of singing in a continuous manner) but maintains her fondness of singing, kindness, innocence and optimism.
• Patrick Dempsey as Robert Philip: A cynical Manhattan divorce attorney at Churchill, Harline & Smith LLP who does not believe in true love, happily-ever-after, or fairy tales since his wife left him and their daughter. He falls in love with Giselle after her adventure to New York City, and her sense of fun gradually rubs off on him over the course of the film.
• James Marsden as Prince Edward: A dim-witted, yet brave, heroic and good-hearted, prince in Andalasia and the stepson of Queen Narissa. He is baffled by the world of New York once he enters it. He is "very pure, very simple-minded and naive, but innocently narcissistic".
• Timothy Spall as Nathaniel: A servant of Queen Narissa, who gets controlled through his infatuation with the Queen and his own lack of self-esteem. He initially does Narissa's bidding, but ultimately realizes her true nature and rebels against her. He has a penchant for disguises.
• Idina Menzel as Nancy Tremaine: A fashion designer and Robert's girlfriend. Once Giselle falls in love with Robert, she falls for Edward and leaves with him. She is named after Lady Tremaine, the stepmother from Cinderella.
• Rachel Covey as Morgan Philip: Robert's 6-year-old daughter. Despite her father misunderstanding her and telling her otherwise, she believes in fairy tales and also believes that magic exists.
• Susan Sarandon as Queen Narissa: Edward's evil stepmother, a sorceress, and a megalomaniac with a hatred for Giselle simply for being an obstacle for her to keep her power. Narissa's mannerisms, characteristics, powers, and physical features were inspired by such classical Disney villainesses as the Evil Queen from Snow White and the Seven Dwarfs and Maleficent from Sleeping Beauty.
Giselle's chipmunk friend Pip is voiced by Jeff Bennett in Andalasia, where he has no trouble expressing himself through speech, while Enchanted director Kevin Lima voices Pip in the real world, where he must communicate through squeaks and charades. Much of Pip's personality were based on Disney sidekicks such as Mushu from Mulan and Timon from The Lion King. The Andalasia cast also includes Lima's daughter Emma Rose Lima as the bluebird and the fawn, Teala Dunn as a bunny and Fred Tatasciore as the troll. Julie Andrews provides the film's narration.

Paige O'Hara and Judy Kuhn make cameo appearances as soap opera character Angela and a pregnant woman Edward encounters, respectively. John Rothman and Jodi Benson portray, respectively, Robert's boss Carl and secretary Sam, …

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The initial script of Enchanted, written by Bill Kelly, was bought by Disney's Touchstone Pictures and Sonnenfeld/Josephson Productions for a reported sum of $450,000 in September 1997. The script was written for three years, but it was thought to be unsuitable for Walt Disney Pictures because it was "a racier R-rated movie", inspired by the adult-risque comedy movies in the 1980s and 1990s such as Fast Times at Ridgemont High and American Pie. The first draft of the script had Giselle being mistaken for a stripper when she arrives in New York City. To the frustration of Kelly, the screenplay was rewritten several times, first by Rita Hsiao and then by Todd Alcott. The film was initially scheduled to be released in 2002 with Rob Marshall as director but he withdrew due to "creative differences" between the producers and him. In 2001, director Jon Turteltaub was set to direct the film but he left soon after, later working with Disney and Jerry Bruckheimer on the National Treasure franchise. Adam Shankman became the film's director in 2003, while Bob Schooley and Mark McCorkle were hired by Disney to rewrite the script once again. At the time, Disney considered offering the role of Giselle to Kate Hudson or Reese Witherspoon. However, the project did not take off.

On May 25, 2005, Variety reported that Kevin Lima had been hired as director and Bill Kelly had returned to the project to write a new version of the script. Lima worked with Kelly on the script to combine the main plot of Enchanted with the idea of a "loving homage" to Disney's heritage. He created visual storyboard printouts that covered the story of Enchanted from beginning to end, which filled an entire floor of a production building. After Lima showed them to Dick Cook, the chairman of the Walt Disney Studios, he received the green light for the project and a budget of $85 million. Lima began designing the world of Andalasia and storyboarding the movie before a cast was chosen to play the characters. After the actors were hired, he was involved in making the final design of the movie, which made sure the animated characters look like their real-life counterparts.
Amy Adams was announced to have been cast in the role of Giselle on November 14, 2005. Although the studio was looking for a film star in the role, director Kevin Lima insisted on casting a lesser-known actress. Out of the 300 or so actresses who auditioned for the role, Adams stood out to Lima because not only did she look like a Disney princess but her "commitment to the character, her ability to escape into the character's being without ever judging the character was overwhelming". Lima cast Patrick Dempsey as Robert after Disney was satisfied with the casting of Adams but had wanted more well-known actors in the film. Dempsey, whose starring role on TV series Grey's Anatomy had earned him the nickname "McDreamy", was described by Lima as "a modern-day Prince Charming to tod…

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The film was distributed by Walt Disney Studios Motion Pictures to 3,730 theaters in the United States. It was distributed worldwide by Walt Disney Studios Motion Pictures International to over 50 territories around the world and topped the box office in several countries including the United Kingdom and Italy. It is the first movie to be released under the Walt Disney Studios Motion Pictures name following the retirement of the previous Buena Vista Pictures Distribution.
Disney had originally planned to add Giselle to the Disney Princess line-up, as it was shown at a 2007 Toy Fair where the Giselle doll was featured with packaging declaring her with Disney Princess status, but decided against it when they realized they would have to pay for lifelong rights to Amy Adams' image. While Giselle is not being marketed as one of the Disney Princesses, Enchanted merchandise was made available in various outlets with Adams' animated likeness being used on all Giselle merchandise. Giselle led the 2007 Hollywood Holly-Day Parade at Disney's Hollywood Studios. She was also featured in the 2007 Walt Disney World Christmas Day Parade in the Magic Kingdom with the official Disney Princesses.

A video game based on the film was released for Nintendo DS and mobile phones in addition to a Game Boy Advance title, Enchanted: Once Upon Andalasia, which is a prequel to the film, about Giselle and Pip rescuing Andalasia from a magic spell.
Enchanted was released on Blu-ray Disc and DVD by Walt Disney Studios Home Entertainment on March 18, 2008, in the United States. While Enchanted topped the DVD sales chart on the week of its release in the United States, narrowly defeating the DVD sales of I Am Legend, the Blu-ray Disc sales of I Am Legend were nearly four times the number of Blu-ray Disc sales of Enchanted. Overall, Enchanted was the eighth best-selling film on home video with 5.3 million units sold and earning a revenue of $86.3 million. Consumers could receive $9 in rebates by purchasing a Cinnabon Cereal box and two packs of Rayovac batteries. The DVD was released in United Kingdom and Europe on April 7, 2008, Australia on May 21, 2008 and in other 50 international countries on 2008.

The bonus features included on both the Blu-ray Disc and DVD are "Fantasy Comes to Life", a three-part behind-the-scenes feature including "Happy Working Song", "That's How You Know" and "A Blast at the Ball"; six deleted scenes with brief introductions by director Kevin Lima; bloopers; "Pip's Predicament: A Pop-Up Adventure", a short in pop-up storybook style; and Carrie Underwood's music video for "Ever Ever After". Featured on the Blu-ray disc only is a trivia game titled "The D Files" that runs throughout the movie with high scoring players given access to videos "So Close", "Making Ever Ever After" and "True Love's Kiss". In the United States, certain DVDs at Target stores contain a bonus DVD with a 30-minute-long making-of documentary titled Becoming Enchanted: A New Classic Comes True. This DVD is also sold with certain DVDs at HMV stores in the United Kingdom.

On November 12, 2021, the film was added to Disney+ to coincide with Disney+ Day. On October 26, 2022, the film was upgraded to 4K resolution on Disney+.