Understanding your ecommerce big picture comes down to a single, simple formula: revenue = sessions * ecommerce conversion rate * average order value Revenue i… See more

Next, it’s time to dig deeper into individual traffic channels. A simple report can show you which channels are doing better (or worse) in terms of revenue, again compared t… See more

You should not be worried necessarily when a certain channel, like Facebook advertising, is generating less revenue. Lower revenue can sometimes mean means high… See more

One or more of your channels might be so important or specific that you might actually want to keep a daily chart for the channel, for example, like here, a chart with daily email sale… See more

The reason for your decreasing or increasing sales might not always be in your activities, but in certain products going out of season or into season. It’s critical to keep a car… See more