Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. Following a request from Florida Gat… See more

In its early years, the Gatorade brand consisted of a single product line, Gatorade Thirst Quencher, which was produced in liquid and powder form under two flavor variants: Lemon Lime and Orange. These remained a… See more

The original Gatorade is based on oral rehydration therapy, a mixture of salt, sugar, and water, with the citrus-based flavoring and added food coloring. The composition of individual Gatorade products va… See more

Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, … See more

Early Gatorade advertisements claimed that the drink moved through the body 12 times faster than water. Research found that this was not true - Gatorade moves through the body at the same speed as water. Gato… See more