The first step in creating market segments is to clearly define the market of interest. As discussed in the markets, sub-markets and product-marketssection, it is important not to define a … See more

Now that we have defined the product/market clearly (which we will refer to as ‘the market’ from this point on), we need to determine what types (segments) of different … See more

Now that we have developed some market segments we may be required to evaluate them to ensure that they are usable and logical. This would happen in a real-life firm, but it may n… See more

You may be required to describe the segments (develop a segment profile). The following is a checklist of factors that you might consider. For some of these items below you … See more