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  1. Loyalty program - Wikipedia

    • A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. See more

    Single-company vs. coalition programs

    Loyalty programs may be either: Single-brand programs, such as Starbucks)
    • Single-corporation … See more

    Features

    A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called … See more

    Types of rewards

    Depending on the program, rewards may take the form of:
    • merchandise or services free of charge
    • discounts on merchandise or services
    • gift cards, credit vouchers, etc. to spend with the merchant… See more

     
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  2. List of frequent flyer programs - Wikipedia

     
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  5. Loyalty program - Wikipedia, the free encyclopedia

  6. A History of Loyalty Programs, and How They Have …

    Sep 14, 2018 · Loyalty programs are a popular way to retain customer, but where did they start? Here is a history of loyalty programs from the 1700's to today.

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  7. Loyalty Programs Explained: 7 Types of Loyalty …

    Jan 11, 2022 · A loyalty program, also known as a rewards program, is a marketing strategy in which businesses offer special perks and incentives to encourage repeat customers. The best customer loyalty programs focus on …

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  8. Loyalty marketing - Wikipedia

  9. What Is a Loyalty Program? (And Will It Work For You)

    Jun 25, 2012 · A new definition of loyalty program: A loyalty program is a system of structured rewards given to customers, usually in exchange for desired behaviors, with the goals of increasing customer loyalty and collecting …

  10. Loyalty Program – Definition, Importance and Types …

    Jun 12, 2023 · A loyalty program is a marketing strategy used by businesses to encourage their customers to keep shopping from them or to keep using their services. In the old times, People were more loyal to one company because …

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  11. What Is a Loyalty Program? Types, Benefits and …

    Apr 30, 2024 · By understanding the various types of loyalty programs, harnessing their benefits, and drawing inspiration from successful examples, companies can create effective loyalty initiatives that drive customer retention …

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  12. Loyalty Programs - Definition, Use Case, Types & Importance

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