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- Michael Jackson starred in Pepsi's "New Generation" commercial in the 1980s, dancing and singing his hit "Billie Jean"1. The campaign aimed to establish Pepsi as the soda of choice for younger consumers12. The ad campaign made history, as Pepsi signed Jackson with a record-breaking $5 million endorsement deal in November 19833.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.When Jackson starred in Pepsi's infamous "New Generation" commercial in the 1980s, dancing and singing his hit "Billie Jean," it marked a pivotal moment for branded advertising. The musician's energetic and youthful performance aligned seamlessly with Pepsi's campaign to firmly establish itself as the soda of choice for younger consumers.www.historyoasis.com/post/michael-jackson-pepsiTwo decades later, Pepsi aimed to reconnect with a new wave of young consumers by touting it as the preferred soft drink “choice” for the 1980s generation. Pottasch recruited entertainment superstar Michael Jackson as the face of the campaign, fresh off the smash success of his Thriller album.www.historyoasis.com/post/the-pepsi-generationThe Pepsi Generation ad campaign made history, as Pepsi signed Jackson with a record-breaking $5 million endorsement deal in November 1983. The Guinness Book of World Records called it “the biggest commercial sponsorship deal” between an artist and a corporation.www.themusicman.uk/michael-jackson-pepsi/
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