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Inside Michael Jackson’s Pepsi Blockbuster New Generation Ad
However, Pepsi's audacious $5 million contract with Jackson to promote its sugary soft drink set the stage for celebrity music endorsements becoming commonplace. Examining the context of …
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Why Michael Jackson Almost Turned Down $5 Million From Pepsi
Michael Jackson was so big that he nearly turned down a $5 million endorsement deal with Pepsi. The “Thriller” superstar changed his mind when he learned one tiny detail. Notably, the …
Inside the Michael Jackson Pepsi Blockbuster Deal Explained.
In 1983, Michael Jackson signed a groundbreaking deal with PepsiCo that would forever change the landscape of celebrity endorsements. Valued at $5 million, the deal was the largest of its …
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How Did Michael Jackson's Partnership With Pepsi Redefine …
The historic partnership between Michael Jackson ...
How Pepsi Made $7.7 Billion With Michael Jackson $5 Million Deal
The same thing happened with PepsiCo, the famous snacks, food, and beverage corporation when their $5 million deal was accepted by Michael & his brothers (Jacksons) after rejecting …
How Michael Jackson Saved Pepsi With This $5 Million Super …
How Michael Jackson Saved Pepsi With This $5 Million Super Bowl Commercial. Jon Youshaei. 427K subscribers. Subscribed. 354. 9.4K views 4 years ago #LeonardoDicaprio …
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Michael Jackson, Pepsi Made Marketing History - Billboard
In November 1983, one year after “Thriller” was released, Jackson (with his brothers) and PepsiCo struck a $5 million partnership that would shatter the record for a celebrity …
1984-1994 SPECIAL REPORT: "MICHAEL JACKSON & PEPSI …
In November 1983 Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first P...
A Classic That Stands Out: Michael Jackson's Pepsi Generation …
This commercial was part of a groundbreaking $5 million endorsement deal between Jackson and Pepsi, making it the largest commercial sponsorship deal at the time. The ad not only …
How Pepsi Used Pop Music to Build an Empire | Pitchfork
As Pepsi worked to tie their product to every demographic of the growing Gen X generation, they crashed through a whole new ceiling in 1984 when they paid Michael Jackson a reported $5...
The Untold Story Of Michael Jackson's Business Savvy - TheThings
In 1983, Michael Jackson raised the celebrity endorsement bar when he commanded a $5 million payout for his first-ever Pepsi campaign. The figure, equivalent to $12 million as of 2020, was …
The Madonna-Pepsi Clash of '89: The "Like A Prayer" Controversy
Seeking to sustain momentum, Pepsi eyed an heir apparent to the King of Pop’s legacy as a pop culture icon able to shift millions of units of soda. Their gaze fell upon Madonna, the Queen of …
The Michael Jackson Ads That Made Former Pepsi CEO Roger …
It was Enrico who signed Jackson to a $5 million deal in 1983 to be the face of Pepsi’s “choice of a new generation” marketing campaign, which became so popular that it forced Coke to alter...
Pepsi Launches New Michael Jackson Campaign - Billboard
PepsiCo and Jackson’s estate declined to disclose the financial terms of the latest deal. Mr. Jackson signed onto a Pepsi sponsorship deal in 1984 for a then-record $5 million.
The Business Man - Michael Jackson: More Than A Musician
Megastar Michael Jackson has merged his music catalog with Sony Corp.'s music publishing division in a joint venture reportedly valued at $600 million. Jackson's music catalog, ATV …
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“I’m never holding a Pepsi can”: Michael Jackson Had 2 Non
Michael Jackson and his brothers secured a $5 million contract with PepsiCo in November 1983, setting a record for celebrity endorsements at the time (see Billboard).
Why Michael Jackson Almost Turned Down $5 Million From Pepsi
Michael Jackson was so huge that he practically turned down a $5 million endorsement cope with Pepsi. The “Thriller” famous person modified his thoughts when he realized one tiny …
Michael Jackson, Pepsi made marketing history | Reuters
In November 1983, one year after "Thriller" was released, Jackson (with his brothers) and PepsiCo struck a $5 million partnership that would shatter the record for a celebrity …
Michael Jackson's Pepsi Commercial Jacket Just Sold for a Huge …
The black and jacket worn by the King of Pop, Michael Jackson, in a 1984 Pepsi commercial, sold for between £200,000 and £400,000 at a recent auction in London by Propstore. It's the …
Michael Jackson's Jacket From 1984 Pepsi Ad Set for Auction
Michael starred in the commercial with his brothers from The Jackson Five and they earned a reputed $5 million - a record fee at the time - from PepsiCo in 1983. The jacket is being sold...
Michael Jackson To Appear On Pepsi Cans | News | MTV
When Jackson signed on to shill Pepsi in 1984 he was paid a then-record $5 million. A representative for the estate said the PepsiCo campaign is the first branding deal executed …
How Pepsi nearly killed Michael Jackson: the story behind the …
In the end, Jackson decided not to sue: Pepsi paid him a $1.5 million settlement, money that he donated to a Californian medical centre, who used it to fund a Burns Clinic named after him.
Lions tackle Taylor Decker signing three-year, $60 million extension
The GM announced Monday on 97.1 The Ticket in Detroit that the club agreed to a 3-year extension with left tackle Taylor Decker. Decker's agent later announced the pact was worth …
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