Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important e… See more

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threat… See more

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following: 1… See more

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product, price, place and promotion. 1. What is yo… See more