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  1. Copilot Answer
    Origins

    Web advertising before 1998 consisted of banner advertisements generally priced by the number of impressions delivered (i.e., Cost-Per-milli (CPM) pricing). In 1997, Yahoo first delivered banner advertisemen… See more

    Keywords

    Search advertising is sold and delivered on the basis of keywords. The user of a search engine enters keywords to make queries. A keyword may consist of more than one word. The user interested in the product or service sea… See more

    Metrics

    Search advertising activities can be measured in five ways:
    CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common m… See more

    Campaign management

    Search engine advertisements are purchased on the basis of keywords. Ad buyers engage in running actions for keywords, with popular keywords costing several dollars per click through.
    Search eng… See more

     
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