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The Mechanical Bride - Wikipedia
The Mechanical Bride: Folklore of Industrial Man (1951) is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts. Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of … See more
McLuhan is concerned by the size and the intentions of the North American culture industry. "Ours is the first age in which many thousands of the best-trained individual minds … See more
1. ^ reissued by Gingko Press, 2002 ISBN 1-58423-050-9
2. ^ "McLuhan, Marshall (1911-80)" from Routledge Encyclopedia of Post-Colonial Literatures in English, Second Edition. Benson, Eugene; Conolly, L.W. (eds). London: Routledge, … See moreMarshall McLuhan's interest in the critical study of popular culture was influenced by the 1933 book Culture and Environment by F. R. Leavis (with Denys Thompson) and Wyndham Lewis' … See more
• The Mechanical Bride on Ginko Press' website.
• "Introduction to the Fiftieth Anniversary Edition" … See moreWikipedia text under CC-BY-SA license TWENTIETH-CENTURY VOX: MARSHALL …
ALL OF WHICH MAKES McLuhan’s first book, The Mechanical Bride: Folklore of Industrial Man, a study of advertising published by the distinguished independent house Vanguard Press in 1951, so strong a marker in his own story, and so …
Marshall McLuhan - Wikipedia
The Mechanical Bride: Folklore of Industrial Man
Jan 1, 1967 · The Mechanical Bride: Folklore of Industrial Man by Marshall McLuhan. Publication date 1967-01-01 Publisher Beacon Press Collection internetarchivebooks; inlibrary; printdisabled Contributor Internet Archive …
The Mechanical Bride - Wikiwand
The Mechanical Bride : Folklore of Industrial Man
A slow-moving, gnomic version of Barthes’ Mythologies, The Mechanical Bride is an early attempt by McLuhan to reckon with postwar America’s totalizing consumer culture. Here, McLuhan pairs cultural artifacts – mostly ads, some …
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