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- Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.At first, Amazon founder Jeff Bezos called his e-commerce company (at that point just a bookseller) Cadabra Inc. The name was a play off “abracadabra” to show how magical online shopping was.www.rd.com/article/amazons-name-origin/Jeff Bezos sought a company name that embodied his company’s magnitude, vision, and ambition. After an inspiring encounter with the word “Amazon” in the dictionary, Bezos found the metaphor that perfectly captured his grand vision – The Amazon River, the largest by volume in the world.www.crowdspring.com/blog/amazon-logo/
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