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- Balance theory of attitude1234:
- Proposed by Fritz Heider.
- Conceptualizes the cognitive consistency motive as a drive toward psychological balance.
- When individuals encounter an imbalanced state, they are motivated to restore balance through attitude change.
- Change can occur by altering one’s own attitude, convincing others to change their attitudes, or changing the perception of the object itself.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.en.wikipedia.org/wiki/Balance_theoryBalance theory suggests that when individuals encounter an imbalanced state, they are motivated to restore balance through attitude change. This change can occur in various ways, such as altering one’s own attitude, convincing others to change their attitudes, or changing the perception of the object itself.psychology.tips/balance-theory/Balance Theory is a motivational theory of attitude change proposed by Fritz Heider, which conceptualizes the consistency motive as a drive toward psychological balance. Heider proposed that “sentiment” or liking relationships are balanced if the affect valence in a system multiplies out to a positive result.scales.arabpsychology.com/2022/11/19/balance-th…Balance Theory says that if people see a set of cognitive elements as being a system, then they will have a preference to maintain a balanced state among these elements. In other words, if we feel we are 'out of balance', then we are motivated to restore a position of balance.changingminds.org/explanations/theories/balance_… - People also ask
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