The traditional approach, still sometimes used in health consultations and media campaigns, relies on providing direct advice and information. While information is important for education and informing consumers… See more

It is not completely clear which techniques are effective under which conditions. Self-monitoring and other self-regulatory techniques (goal-setting, prompting, self-monitoring, providing feedback on performanc… See more

Social marketing draws on some of the principles of commercial marketing and uses behaviour change theory to influence behaviour for ‘social good’.27The benefit is for society, not for the organisation doing the marketi… See more

An approach commonly known as ‘nudging’, primarily drawn from behavioural economics, has attracted interest in recent years.32It aims to ‘nudge’ people’s choices, not by removing the less healthy ones, but by making t… See more