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  2. Robert L. Johnson
    • According to 2 sources
    BET was founded in 1980 by Robert L. Johnson, who continues to serve as the chief executive officer as he has done since the company's inception. Although the company went public briefly in the 1990s, for the majority of its history, BET has been a privately owned company, with Johnson holding a controlling interest.
    Its founder, Robert L. Johnson, was a former lobbyist for the cable television industry in the late 1970s. In that capacity, Johnson quickly recognized the dearth of television programming designed for the African American public and created BET to reach that demographic audience.
     
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    Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is currently owned by the BET Networks subsidiary of Paramount Global's CBS Entertainment Group. Originally launched as a program block on January 25, 1980, BET would eventually become a … See more

    Overview image

    Early years
    After stepping down as a lobbyist for the cable industry, Freeport, Illinois native Robert L. Johnson decided … See more

    A wide range of people have protested elements of BET's programming and actions, including Public Enemy rapper Chuck D See more

    Spin-off channels
    BET has launched several spin-off networks over the years, including BET Her (formerly known as … See more

    • Muhammad, Tariq K. (June 1997), "The Branding of BET", Black Enterprise, vol. 27, no. 11, pp. 156–171 See more

    • Official website
    • "Black Entertainment Television" Interview with Robert Johnson, founder and president of BET, from KUT's In Black America series on the American Archive of Public Broadcasting, April 29, 1986 See more

     
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