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- According to a blind test conducted by a third-party company, Bing's search results were preferred by 52% of people, while 36% preferred Google's results, and 12% chose Bing and Google equally1. Optimizing for both search engines is similar, but Microsoft Bing is more focused on on-page optimization and incorporates social signals, while Google is more focused on E.A.T. and links2. Microsoft Bing has improved over the last year and is more competitive with Google, especially in its unique features2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Even taking away some of our most innovative features and with the handicap of using Google's top search queries, Bing still comes out on top, with 52 (percent) of people preferring Bing’s results over Google’s, 36 (percent) preferring Google’s, and 12 (percent) choosing Bing and Google equally (for those that favor discarding ties, that’s 60 (percent) Bing, 40 (percent) Google when people had a clear preference).www.neowin.net/news/microsoft-new-blind-test-sho…
Optimizing for both search engines is similar. Microsoft Bing is more focused on on-page optimization and incorporates social signals, while Google is more focused on E.A.T. and links. Microsoft Bing has definitely improved over the last year and is more competitive with Google, especially in its unique features.
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