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- BMW has sparked debate after offering an online subscription to turn on heated front seats in its cars in the UK for £15 per month1. However, BMW of North America has released a statement that stresses the automaker will not offer heated seats on a subscription basis in the United States2. According to BMW's U.K. site, some cars are installed with seat warmers "at no extra cost." But to access the actual seat-warming function, customers must purchase a $17 monthly subscription plan or else pay up about $416 to unlock the service on an "unlimited basis"3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.BMW has sparked debate after offering an online subscription to turn on heated front seats in its cars in the UK for £15 per month. A monthly heated steering wheel subscription costs £10. Subscriptions have been available for features on BMW cars for some time in the UK, but the heated seat offer started this month.www.bbc.com/news/technology-62142208Clarifying building confusion, Bayerische Motoren Werke AG, aka BMW, released a statement that stresses the automaker will not offer heated seats on a subscription basis in the United States. BMW of North America doesn’t expect factory option purchase levels to change suddenly, so the policy will be in place for at least a few years.www.themanual.com/auto/bmw-heated-seats-subs…According to BMW's U.K. site, some cars are installed with seat warmers "at no extra cost." But to access the actual seat-warming function, customers must purchase a $17 monthly subscription plan or else pay up about $416 to unlock the service on an "unlimited basis."www.cbsnews.com/news/bmw-subscription-plan-fo…
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