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Color Psychology in Branding: The Persuasive Power of Color
Learn how color influences customer behavior and brand perception. Explore the psychology of 12 popular colors and see examples of how brands use them.
- Estimated Reading Time: 8 mins
- Published: Jul 23, 2024
Color Psychology: How To Use it in Marketing and Branding
- Blue. Blue is the world’s favorite color, with 57% of men and 35% of women …
- Purple. The color purple symbolizes royalty and superiority. In the Roman …
- Orange. This bright color conveys confidence, creativity, and courage. And …
- Red. This powerful color is associated with excitement, energy, power, …
- Green. Without exaggeration, green represents life. Reminiscent of grass, …
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