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With INBOUNDon the horizon, Ober says she’s looking forward to discussing channel strategy and exchanging knowledge with industry professionals. “I love seeing my Partners in … See more
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- Channel strategy refers to the approaches a business uses for distributing products or delivering services to customers1. Here are some examples of channel strategies21:
- Retail: A company that uses retail as a distribution channel may sell its products directly to consumers in-store, online or by phone.
- Wholesale: Companies that sell their products in bulk to different outlets or retailers use the wholesale distribution channel.
- Direct to consumer
- Business to business (B2B)
- Franchising
- Dealer network
- Value-add resellers
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Channel Strategy: Examples and definition
torchlite.com/channel-strategy-examples/Types of channel strategies
- Retail A company that uses retail as a distribution channel may sell its products directly to consumers in-store, online or by phone. ...
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