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- Capability (C), opportunity (O), and motivation (M)The COM-B model for behavior change cites capability (C), opportunity (O), and motivation (M) as three key factors capable of changing behavior (B). Capability refers to an individual’s psychological and physical ability to participate in an activity. Opportunity refers to external factors that make a behavior possible.thedecisionlab.com/reference-guide/organizational-behavior/the-com-b-model-fo…
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