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- The COM-B model for behavior change identifies three key factors: capability (C), opportunity (O), and motivation (M)1234. These elements interact to lead to the execution of a specific behavior2. To engage in a behavior, a person needs to have all three components3. The model is widely used to identify what needs to change for effective behavior change interventions4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The COM-B model for behavior change cites capability (C), opportunity (O), and motivation (M) as three key factors capable of changing behavior (B). Capability refers to an individual’s psychological and physical ability to participate in an activity. Opportunity refers to external factors that make a behavior possible.thedecisionlab.com/reference-guide/organizational …The COM-B model operates as a behavior model within the framework of Behavioral Design to analyze and influence behavior. It integrates three essential components: Capability, Opportunity, and Motivation. These elements interact to lead to the execution of a specific Behavior.www.thebehavioralscientist.com/glossary/com-b-m…The COM-B model of behaviour change suggests that to engage in a behaviour (B), a person needs to have the capability (C), opportunity (O) and motivation (M) to perform that behaviour, so any behaviour change will require modifying at least one of those components.www.habitweekly.com/models-frameworks/the-co…The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for any behaviour to occur: capability, opportunity and motivation.www.qeios.com/read/WW04E6.2
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A cheat's guide to the COM-B behaviour change model
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