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Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI anthropomorphic Russian meerkat (voiced by Simon Greenall, uncredited), and his family … See more
The adverts are fronted by Aleksandr Orlov, a meerkat. According to an interview with the character's designer and director, Darren … See more
On 11 August 2009, an opinion piece in The Guardian newspaper accused the advert series of racism for mocking Eastern European accents. The article received a near … See more
5 January 2009The first advert featuring Aleksandr Orlov is launched on British TV.2010A book featuring Orlov is published and other merchandise is created.26 November 2012Compare the Meerkat begins sponsoring Coronation Street, a long-running soap opera.1 February 2013The campaign is launched in Australia.25 December 2013Oleg, a baby meerkat, is introduced in an advert.25 December 2014Oleg decides to stay in Africa after a trip with Aleksandr and Sergei.3 April 2015Meerkat Movies, offering two-for-one cinema tickets, is launched.May 2018Aleksandr and Sergei perform a rendition of "Don't Rain on My Parade" to promote Meerkat Movies.July 2018Meerkat Meals, offering two-for-one meals at some restaurants, is launched.December 2018Auto Sergei, an animatronic meerkat, is introduced to help customers switch to better deals.Following the campaign, comparethemarket.com was ranked as the fourth most visited insurance website in the UK, up from 16th in January 2008, and the site's overall sales doubled. By 2010 the site had increased its meerkat share by 76%, where … See more
Book
Orlov's "autobiography" was released on 28 October 2010, entitled A Simples Life: The Life and Times … See more• Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. John Wiley & Sons. ISBN 978-0470660812. See more
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Comparethemarket adds a wombat to the meerkat cast