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- Merger between Citicorp and Travelers GroupA congeneric acquisition is a merger between companies that are in the same general industry but have different product lines or customer bases12. An example of a congeneric merger is the merger between Citicorp and Travelers Group in 1998, which created Citigroup Inc.1. Another example is the merger between Thomas Cook India Limited and Sterling Holiday Resorts (India) Limited2. In contrast, a pure conglomerate merger involves companies that are totally unrelated and that operate in distinct markets2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.An example of a congeneric merger is when banking giant Citicorp merged with financial services company Travelers Group in 1998. In a deal valued at $70 billion, the two companies joined forces to create Citigroup Inc. While both companies were in the financial services industry, they had different product lines.www.investopedia.com/terms/c/congeneric-merger.…
Example: Merger between Thomas Cook India Limited and Sterling Holiday Resorts (India) Limited is an example of a congeneric merger as both the companies were involved in the tourism industry but their customer-bases and process chains were unrelated.
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Jun 24, 2022 · One of the biggest examples of a congeneric merger is the $100 billion deal between Heinz and Kraft in 2015. At the time, Kraft was a major producer of mayonnaise, cheese, and more. And Heinz was the bigger …
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Jan 1, 2025 · Congeneric Acquisition Example. The $90 billion all-share merger between mining firm Xstrata and commodities trader Glencore in 2012 provides an interesting example of a …
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Nov 24, 2021 · A congeneric acquisition (also referred to as a ‘concentric acquisition’) is a twist on the horizontal acquisition, where, rather than having the same products or service lines, the …
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May 7, 2023 · Conglomerate acquisition is a type of business merger or takeover in which an acquirer purchases a company that operates in a different industry than the target company.
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Jun 25, 2024 · Congeneric mergers can create synergy by leveraging the commonalities and complementarities between the two companies. For example, a congeneric merger can allow …
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Oct 13, 2022 · A congeneric merger (also referred to as a ‘concentric acquisition’ or 'product extension merger') is a type where companies operate in related business segments offering …
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Dec 15, 2024 · For example, PepsiCo’s merger with Gatorade and Tropicana Juice was a congeneric acquisition. These companies often share similar distribution channels, production …
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