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- Consumers and business buyers differ in the following ways123:
- Consumers view your business through the products you sell to them, while business buyers view your organization through the services you provide them.
- Business buyers do planning before purchasing most services, while consumers buy products on impulse.
- Customers are individuals or businesses that purchase goods or services, while buyers are the specific people responsible for selecting and purchasing products on behalf of an organization.
- Customers can be end users or intermediaries, while buyers usually work within a purchasing department.
- Businesses buy what they need, while consumers often buy discretionary items.
- If you sell to businesses, you will need to focus your marketing messages on benefits and values.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Consumers view your business through the products you sell to them and business buyers view your organization through the services you provide them. Business buyers do planning before purchasing most services while consumers buy products on impulse.www.mywestford.com/blog/different-buying-behavi…Customers are individuals or businesses that purchase goods or services, while buyers are the specific people responsible for selecting and purchasing products on behalf of an organization. Customers can be end users or intermediaries, while buyers usually work within a purchasing department.askanydifference.com/difference-between-custome…Understanding how businesses and consumers make purchasing decisions will help you create better distribution, marketing and checkout decisions. Businesses buy what they need, while consumers often buy discretionary items. If you sell to businesses, you will need to focus your marketing messages on benefits and values.
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