The Black Box model, sometimes called the Stimulus-Response model, says that customers are individual thinkers that process internal and external stimuli to make purc… See more

The Impulse Buying theory is an alternative to the Learning Model and EKB, as it claims that purchases aren’t always a result of rational thought. When we think of impulse buying, we … See more

The Howard Sheth model of consumer behavior posits that the buyer’s journey is a highly rational and methodical decision-making process. In this model, customers put on a “pr… See more

The Nicosia Model places emphasis on the business first and the consumer second. It argues that the company’s marketing messages determines whether customers will buy. Si… See more