A letter of recommendation or testimonial should be short, concise and clearly set out. It should adopt and maintain a positive tone throughout. It should also be worded quite simply, be completely error free and be quick, easy and pleasant to read.

Most testimonials are too sugary to be convincing. Use these templates to write more powerful testimonials, so you can win more clients.

A testimonial letter from an employer should include an introduction that explains the purpose of the letter, specific examples of the employee’s strengths and accomplishments, and a complimentary close that expresses confidence in the employee’s abilities and future success.

Testimonials help your future customers see what your company can offer them through a marketing tactic that seems very similar to word of mouth. 1. Determine what story you want to tell. You want your testimonials to tell a story about your product and business.

A testimonial letter from a previous employer should include specific attributes that the employee demonstrated, specific examples that illustrate those attributes, and a professional tone. Keep the letter brief and offer to discuss the employee further if needed.