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  2. To create a customer journey map, follow these steps:
    1. Set goals: Determine the impact you want to achieve for your customers and business.
    2. Conduct persona research: Gather information about the persona your map is based on.
    3. Define customer touchpoints: Identify key interactions between the customer and your business.
    4. Map the current state: Create a timeline of the customer journey.
    5. Identify areas of friction and opportunities for improvement: Address customer pain points12.You can use tools like Excel, Google Sheets, infographics, or diagrams, or simply sticky notes on a wall3.
    Learn more:

    How to create a customer journey map

    • 1. Set goals Without a goal, it will be difficult to determine whether your customer journey map will translate to a tangible impact on your customers and your business. ...
    www.lucidchart.com/blog/how-to-build-customer-jo…

    How to create a customer journey map

    • 1. Gather customer data from multiple sources, such as surveys, interviews, online reviews, and analytics. ...
    • 2. Analyze the data to understand customer needs and preferences. ...
    www.mural.co/blog/customer-journey-map
    You can use customer journey mapping software like Excel or Google sheets, Google Decks, infographics, illustrations, or diagrams to create your maps. But you don’t actually need customer journey mapping tools. You can create these maps with a blank wall and a pack of sticky notes.
    blog.hootsuite.com/customer-journey-maps/
     
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