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(PDF) Customer Relationship Management: a …
Value creation is a key concept of customer relationship management in maximizing profits. The purpose of CRM is also to build relationships, satisfaction and increase customer loyalty and turn...
(PDF) Customer relationship management : concepts …
Jan 1, 2006 · Customer Relationship Management (CRM) "is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted...
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(PDF) Developing a CRM Strategy in Your Firm - ResearchGate
(PDF) A framework for CRM: Understanding CRM concepts and …
(PDF) Application of CRM Strategy - Academia.edu
(PDF) Introduction to CRM - ResearchGate
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