Breaking down the customer journey, phase by phase, aligning each step with a goal, and restructuring your touchpoints accordingly are essential steps for maximizin… See more

Generally, there are five phases that customers go through when interacting with a brand or a product: Awareness, Consideration, Decision, Retention, and Loyalty.… See more

Now that you know what goes into making a customer journey map, let’s take a little time to dive into design. How you lay out your journey map — from spacing to the colors you … See more

To move your business from point A — deciding to focus on customer journeys — to point B — having a journey map — a critical step is selecting which customer mindset yo… See more