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- A customer journey map is a visual representation of the steps and emotions that a customer goes through when interacting with a product or service12.Some examples of customer journey mapping are12:
- Hotjar’s B2B customer journey map, which uses pen and Post-its to create a simple and collaborative map in 2-3 days.
- Rail Europe’s B2C journey map, which includes interactions before, during, and after a trip, as well as the customer’s goals, pain points, and emotions.
- Rewind’s SaaS customer journey map, which focuses on the key stages of awareness, consideration, purchase, retention, and advocacy.
- Spotify’s B2C customer journey map, which shows how the music streaming service creates personalized and engaging experiences for its users.
- Emirates Airline’s multi-channel customer journey map, which illustrates how the airline connects with its customers across different touchpoints and channels.
- The Linear Funnel, which is a classic marketing model that depicts the customer journey as a series of stages from awareness to action.
- The Circular customer journey mapping, which emphasizes the importance of customer loyalty and retention after the purchase.
- The Infinite Loop journey map, which shows how the customer journey is a continuous cycle of engagement, rather than a linear process.
- The Grid journey map, which organizes the customer journey into a matrix of phases and personas, allowing for a more detailed and comprehensive analysis.
- Complex customer journey map examples, which combine multiple elements and perspectives to create a rich and holistic picture of the customer experience.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.5 great examples of customer journey mapping
- 1. Hotjar’s B2B customer journey map Hotjar’s example of a pen-and-Post-its customer journey map can be created in 2-3 days ...
www.hotjar.com/customer-journey-map/examples/Six customer journey map examples
- 1. The Linear Funnel The funnel has been a marketing staple since it was first introduced in 1898 by the American advertising pioneer Elias St. Elmo Lewis. ...
- 2. The linear map and the horizontal funnel ...
www.emailonacid.com/blog/article/email-marketing/… - People also ask
Customer Journey Maps: How to Create Really Good Ones …
Outline your company's customer journey and experience with these 7 free customer journey map templates. DOWNLOAD FOR FREE. Customer journey mapping helps you keep track of customer touchpoints. Discover what a customer journey map is, how to create one, and best practices. See more
Breaking down the customer journey, phase by phase, aligning each step with a goal, and restructuring your touchpoints accordingly are essential steps for maximizing customer success. Here are a few more benefits to gain from customer journey mapping. See more
There are 4 types of customer journey maps, each with unique benefits. Pick the one that makes the most sense for your company. See more
Generally, there are five phases that customers go through when interacting with a brand or a product: Awareness, Consideration, Decision, Retention, and Loyalty. See more
Now that you know what goes into making a customer journey map, let’s take a little time to dive into design. How you lay out your journey map — … See more
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