Research on the impacts of mass media began in the 1920s and 1930s, with the rise of … See more

Traditional mass media are "push technologies:" that is to say, producers create the objects and distribute them (push it) to consumers who are largely anonymou… See more

The study of mass media is a fast-moving target. People have studied computer-mediated communication since the technology first became available in the 1970s. Earl… See more

Mass self-communication can potentially reach a global audience, but it is self-generated in content, self-directed in its mission, and typically focuses on self-related info… See more