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- The user is the person who uses your product to make progress. But they're not necessarily the ones paying for it. The buyer is the person who makes the final decision to purchase your product and has a set of expectations as a result. The customer is the entity that encapsulates both the user and the buyer, like a business.shavinpeiries.com/the-user-the-buyer-and-the-customer-explained/
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WEBFeb 17, 2022 · The difference between buyer, user, customer, and customer service personas. B1NARY. Maximizing work efficiency. Published Feb 17, 2022. + Follow. Personas are one of the most …
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WEBJan 18, 2018 · When it comes to determining if someone is a customer, user, or stakeholder, the users are the easiest to classify. A user is anyone who uses your product. They may be inside or outside your organization.
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