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- An end user is the person or entity that uses a product or service, while a customer is the person or entity that purchases or subscribes to a product or service12345. An end user may not be involved in the purchasing process, and a customer may not be the end user24. The needs and preferences of both end users and customers are important for businesses to provide effective solutions and generate revenue35.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links."End user" and "customer" are similar terms, and they’re the same in some cases. However, it's important to understand how the two differ as you develop a product. An end user is someone who completes the final purchase of a product, while a customer can purchase a product and then resell it.www.indeed.com/career-advice/career-developme…An end user is the person who uses the product or service. They often are not involved in the purchasing process. A customer is the person who ends up signing the contract for or purchasing a product or service. End users are often employees of the customer.www.g2.com/glossary/end-user-definitionAn end user is the final individual or entity that uses a product or service, while a customer is someone who purchases or subscribes to a product or service. Understanding the needs and preferences of both end users and customers is crucial for businesses to provide effective solutions and generate revenue.livewell.com/finance/end-user-definition-examples-…A consumer is always the end user of a product or service, but might not have purchased it. A customer becomes a consumer if they make a purchase and use the product or service themselves. A customer always purchases a product or service, but might not be the end user.blog.hubspot.com/service/customers-vs-consumersThe key differences between users and customers are that users provide insights as to how people will interact with the product or service, and whether or not it solves a genuine problem and customers’ involvement focuses more on the characteristics of the target market in terms of who may or may not likely purchase it.sharp-insight.co.uk/blog/users-vs-customers-what…
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