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  1. 7 experiential store concepts that opened this year

    • Dick’s has earned the right to be mentioned first in this article, if only because the sporting goods retailer has tested so many different conceptsin 2021. Starting during the pandemic, the retailer began opening … See more

    Target’s Ulta Shop-In-Shops

    In a deal that brings together two retail powerhouses, Target and Ulta in November last year announced their plans to open Ulta shop-in-shopswithin Target stores. The first Ulta sh… See more

    Retail Dive
    Bloomingdale’s Small-Format Bloomie’s Concept

    With department stores still under pressure, Bloomingdale’s is hoping to reinvent itselfwith a 22,000-square-foot format dubbed “Bloomie’s.” The smaller format is located in F… See more

    Retail Dive
    The Sephora at Kohl’s Beauty Shops

    Adding to the list of high-profile beauty partnerships, Sephora and Kohl’s in December last year revealed plans for “at least” 850Sephora shop-in-shops within Kohl’s. Whil… See more

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  2. Experiential retail is a process of creating immersive and engaging shopping experiences for customers. This approach goes beyond traditional retail, where the primary focus is on selling products, to creating an environment that enhances customer engagement and satisfaction through unique, memorable experiences.
    Learn more:
    Experiential retail is a process of creating immersive and engaging shopping experiences for customers. This approach goes beyond traditional retail, where the primary focus is on selling products, to creating an environment that enhances customer engagement and satisfaction through unique, memorable experiences.
    www.newstore.com/articles/experiential-retail/
    Experiential retail is typically characterized by one or more of the following features: the use of unique and interesting spaces, objects, or experiences; high levels of customer engagement; and the use of technology to enhance customer interactions.
    www.thestorefront.com/mag/7-case-studies-prove-…

    Experiential retail ideas to try

    • Pop-up trucks Pop-up stores have become increasingly popular in recent years, but smaller retailers may still find it challenging to launch a pop-up shop on a budget. ...
    • Community-focused events Many retailers run events for members of their local communities. ...
    • In-store co-branding initiatives ...
    • Hands-on workshops ...
    www.shopify.com/retail/experiential-retail
    To give customers a more personalized and immersive shopping, the retail stores can deploy various solutions such as: – digital signage screens – pop-up cafes and restaurants – virtual “try-on” technology – augmented reality – virtual reality – sensory experiences – art exhibitions
    blog.kitcast.tv/experiential-retail-examples-6-top-st…

    7 experiential store concepts that opened this year

    • 1. Dick’s House of Sport and Public Lands House of Sport features a rock wall, a field and offers various services as well. ...
    • 2. Target’s Ulta shop-in-shops ...
    • 3. Bloomingdale’s small-format Bloomie’s concept ...
    • 4. The Sephora at Kohl’s beauty shops ...
    • 5. Casper’s shop-in-shop at Bed Bath & Beyond ...
    • 6. Wilson’s first-ever brick-and-mortar stores ...
    • 7. Nordstrom’s Indochino shop-in-shops ...
    www.retaildive.com/news/7-experiential-store-conc…
     
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