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  2. The four bases of market segmentation are12:
    1. Geographic Market Segmentation: Dividing the market based on location or geography.
    2. Demographic Market Segmentation: Using characteristics like age, occupation, education, income, marital status, or family composition.
    3. Psychographic Market Segmentation: Based on people's lifestyle, values, interests, and personality traits.
    4. Behavioral Market Segmentation: Using behavior patterns, such as purchasing habits or product usage.
    Learn more:

    The 4 types/bases of market segmentation are:-

    • Geographic Market Segmentation
    • Demographic Market Segmentation
    • Psychographic Market Segmentation
    • Behavioral Market Segmentation
    www.iedunote.com/types-of-market-segmentation

    4 Types of Market Segmentation: Definitions and Examples

    • Demographic Segmentation Characteristics like people’s age, occupation, education, income, marital status or family composition are demographic traits often used for market segmentation. ...
    www.cloudresearch.com/resources/guides/market-…
     
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