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- The four bases of market segmentation are12:
- Geographic Market Segmentation: Dividing the market based on location or geography.
- Demographic Market Segmentation: Using characteristics like age, occupation, education, income, marital status, or family composition.
- Psychographic Market Segmentation: Based on people's lifestyle, values, interests, and personality traits.
- Behavioral Market Segmentation: Using behavior patterns, such as purchasing habits or product usage.
Learn more:âś•This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The 4 types/bases of market segmentation are:-
- Geographic Market Segmentation
- Demographic Market Segmentation
- Psychographic Market Segmentation
- Behavioral Market Segmentation
www.iedunote.com/types-of-market-segmentation4 Types of Market Segmentation: Definitions and Examples
- Demographic Segmentation Characteristics like people’s age, occupation, education, income, marital status or family composition are demographic traits often used for market segmentation. ...
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