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GAP selling (or GAP analysis selling) is a sales methodology that focuses on identifying and addressing the gap between the customer’s current situation and their desired outcomes. It involves analyzing the customer’s needs, identifying the problems or challenges they face, and proposing solutions that will help them achieve their goals.
Mastering GAP Selling: A Winning Sales Methodology - Stratechi.…
www.stratechi.com/gap-selling-guide/
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What is gap selling?
Gap selling is a sales methodology that focuses on closing the gap between a customer’s current state and where they want to be in the future. To close the deal, a sales rep must uncover the full scope of the problem or challenge standing in the way of a customer’s desired situation before they even begin discussing the product.
Gap Selling: The What, How And Why - Built In
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How do you implement gap selling?
Implementing gap selling requires a shift in sales strategy. What is Gap Selling? Gap selling is a sales approach that focuses on identifying the ‘gap’ between the current state of a customer’s situation and their desired future, then positioning the product or service as the ideal solution to bridge these gaps.
Gap Selling: Tips, Tricks, and Tactics to Bridging Customer Gaps - Ron …
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What is the gap selling methodology?
According to the gap selling methodology, by focusing on customer problems in their entirety through intentional questions, you can position your product or service as the means to bridge the gap between their current and desired future state, generating high demand and increasing the likelihood of them buying.
The Gap Selling Formula: Supercharge Your Sales Strategy
smith.ai
What are gap selling discovery questions?
Gap selling discovery questions are a crucial part of the sales process and can be the difference winning the sale, or getting another “I need to think about it” objection. There are various kinds of gap selling discovery questions; from learning how they buy, to handling sales objections early and finding pain points and desire.
20 x Gap Selling Discovery Questions - The 5% Institute
5percentinstitute.com
How do you close a gap sale?
To close the deal, a sales rep must uncover the full scope of the problem or challenge standing in the way of a customer’s desired situation before they even begin discussing the product. What Is Gap Selling?
Gap Selling: The What, How And Why - Built In
builtin.com
Can gap selling boost sales performance?
According to statistics, 70% of consumers make purchasing decisions to solve problems. Now, gap selling is a problem-centric methodology that aligns the product as a solution, thereby potentially boosting sales performance.
Gap Selling: Tips, Tricks, and Tactics to Bridging Customer Gaps - Ron …
ronsela.com
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Built In
https://builtin.com/articles/gap-selling
Gap Selling: The What, How And Why - Built In
Nov 10, 2022 · Gap selling boils down to understanding the problems your product solves and asking enough questions to accurately measure a customer’s gap. The key is digging deeper into discovery than most reps are used to doing.
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Brian Nordli
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hardskill.exchange
https://hardskill.exchange/resources/blog/gap-selling-method
What is the Gap Selling Method? The Complete Guide
Oct 22, 2023 · The Gap Selling Method is a problem-centric sales strategy coined by Keenan, the author of the best-selling book “Gap Selling,” and the CEO of the “Sales Growth Company.”. …
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Videos of Gap Selling Diagnosis

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GAP Selling | How to run a sales gap analysis | Sales Discovery
4.2K viewsJun 13, 2022
YouTubeFlow State Sales
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Gap Selling in 42 Seconds
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YouTubeKeenan
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Using GAP SELLING To Make Objections And Closing OBSOLETE
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How to do a Gap Analysis? Skills Gap Analysis Template | Importance of Gap Analysis
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Battle of the Sales Methodologies: BANT vs. MEDDIC vs. GAP Selling
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YouTubeMatt Macnamara
salesgrowth.com
https://salesgrowth.com/meddic-vs-gap-selling-sales-training
Sales Training Comparison: MEDDIC Sales Process vs Gap …
May 31, 2022 · Gap Selling Sales Training emphasizes the importance of NOT talking about your product or asking seller-centric questions until the gap has been defined. It forces salespeople …
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Gap Selling Questions
Lindy.ai
https://www.lindy.ai/blog/gap-selling
What is Gap Selling and How Does it Work? | Lindy
Oct 22, 2024 · ‍. What is gap selling? Gap selling is a methodology that enhances traditional product-focused sales by prioritizing problem-solving over feature-pitching. Let's break it down …
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Smith.ai
https://smith.ai/blog/gap-selling
The Gap Selling Formula: Supercharge Your Sales Strategy
Nov 3, 2023 · Gap selling is a customer-centric sales approach developed by Keenan, the CEO of A Sales Growth Company. His book, Gap Selling: Getting the Customer to the Yes, outlines …
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Smith County
The Gap, New South Wales
Lucidchart
https://www.lucidchart.com/blog/what-is-gap-selling
The what, why, and how of gap selling - Lucidchart
Gap selling is problem-centric rather than product-centric, so dig deep to try and identify the root cause of the prospect’s problems in this current situation. Future state: Where does the …
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Current Gap in Store Sales
Gap Selling Notes
demoboost.com
https://demoboost.com/blog/gap-selling-methodology
GAP Selling Methodology - Everything you need to know
Explore the ins and outs of GAP Selling Methodology. Learn its types, weigh the pros and cons, compare it with other methodologies, and learn to implement it.
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Alore CRM
https://www.alore.io/blog/gap-selling
Master Gap Selling Sales Approach to Close More Deals
Gap Selling can help you close the gap between where your customer is now and their desired future state. By using Gap Selling questions, focusing on the customer’s current state, and …
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Gong
https://www.gong.io/blog/gap-selling
Our Complete Guide to Gap Selling - Gong
Aug 1, 2022 · The “gap” refers to the space between a prospect’s current state and their future state or “where they want to be.” Gap Selling is all about understanding both states and …
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Built In Colorado
https://www.builtincolorado.com/articles/gap-selling
Gap Selling: The What, How, and Why | Built In CO
Jun 25, 2021 · His strategy is based on two fundamental principles: The first is that nobody buys a product or makes a change unless their current situation is untenable.
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Brian Nordli
Streak
https://www.streak.com/post/gap-selling-method
Gap selling: What it is and how to use it - Streak
Aug 22, 2024 · Find out what gap selling is, including a definition, examples, steps to get started, best practices, and why it makes more sense than other sales methodologies for complex or …
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SellingSherpa
https://sellingsherpa.com/index.php/2019/05/05/gap...
Gap Selling (book summary) - SellingSherpa
May 5, 2019 · Gap selling is a process of tactfully challenging buyers’ assumptions, exposing (and sometimes confirming) the true size of their problem, then correctly assessing the impact it will …
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The 5% Institute
https://www.5percentinstitute.com/20-x-gap-selling...
20 x Gap Selling Discovery Questions - The 5% Institute
Oct 11, 2021 · In this article, we’ll be exploring 20 x powerful gap selling discovery questions to help you with: Learning how they buy; Qualifying questions; Finding pain; Handling objections; …
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Ron Sela
https://www.ronsela.com/gap-selling
Gap Selling: Tips, Tricks, and Tactics to Bridging Customer Gaps …
Apr 24, 2024 · Gap selling is a sales approach that focuses on identifying the ‘gap’ between the current state of a customer’s situation and their desired future, then positioning the product or …
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Gap Inc.
Gap Selling
salesgrowth.com
https://salesgrowth.com/gapselling-vs-sandler-sales-training
Gap Selling vs Sandler Sales Training - A Sales Growth Company
May 25, 2023 · Gap Selling was developed to plug holes that Sandler Sales Training has left behind when it comes to 21st Century selling. Sandler focuses on seven key pieces of a sales …
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Gap Selling
Adam Sandler
Amazon
https://www.amazon.com/Gap-Selling-Problem-Centric...
Gap Selling: Getting the Customer to Yes: How Problem-Centric …
Dec 3, 2018 · Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not …
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Reddit
https://www.reddit.com/r/sales/comments/10g6az7/...
Reading "Gap Selling" by Keenan -- Overall worthwhile, but
Gap Selling is the first book to actually understand and commit to the fact that sales isn't about what you're selling - it's about what the customer is trying to buy. Read and internalize Gap …
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YouTube
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The PIC Chart - Diagnose Customer Problems like a Pro w
Keenan, the founder of A Sales Guy Inc. and author of "Gap Selling," joins the Simple But Hard podcast to discuss the importance of identifying and diagnosin...
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Gap Selling Author
gap-selling.com
https://www.gap-selling.com
No Gap No Sale
With Gap Selling, we teach you how to find the gap– the space between the buyer’s current and future states– and utilize that information to sell to the real problem the buyer is experiencing. …
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Gap Selling
Simply Wall St
https://simplywall.st/stocks/us/retail/nyse-gap/...
Gap Sees Insider Stock Selling - Simply Wall St News
23 hours ago · The Last 12 Months Of Insider Transactions At Gap. Over the last year, we can see that the biggest insider sale was by the insider, John Fisher, for US$32m worth of shares, …
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