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- Gap selling is a sales methodology that focuses on closing the gap between a customer’s current state and where they want to be in the future. To close the deal, a sales rep must uncover the full scope of the problem or challenge standing in the way of a customer’s desired situation before they even begin discussing the product.Learn more:Gap selling is a sales methodology that focuses on closing the gap between a customer’s current state and where they want to be in the future. To close the deal, a sales rep must uncover the full scope of the problem or challenge standing in the way of a customer’s desired situation before they even begin discussing the product.builtin.com/articles/gap-selling
Key Takeaways
- Gap selling enhances sales by focusing on the customer’s problems, identifying specific needs, and presenting the product as the solution. ...
- This approach involves understanding a customer’s current situation and desired outcomes, identifying the ‘gaps’, and demonstrating how your product bridges these gaps.
- Implementing gap selling requires a shift in sales strategy.
www.ronsela.com/gap-selling/The gap selling methodology involves discovering the gap between a customer's current situation and their desired future state. The main goal of a salesperson is to close this gap by positioning their product or service as the solution to their challenges. This framework was first defined by Keenan, the CEO of A Sales Growth Company.www.streak.com/post/gap-selling-methodWhat is Gap Selling? It is a sales methodology that helps the sellers understand the scope of the prospect’s pain points and work towards them to fill the gap between their current and ideal future state. Put simply, gap selling builds bridges between the prospect’s current, future, and ideal outcome.medium.com/@reach_smarketers/gap-selling-for-e…Gap selling is a sales technique that ensures this doesn’t happen. It’s about first learning a customer's current state (where they are now), desired future state (where they’d like to be), and the distance between them before proposing solutions.smith.ai/blog/gap-selling - People also ask
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