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- To implement GAP Selling and create a Problem Identification Chart, follow these steps:
- Create a visual chart that outlines the customer's current state, including challenges, pain points, and limitations1234.
- Categorize and prioritize the problems identified during the discovery stage1.
- List the issues your product or service can address, along with their effects and underlying causes24.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The first step in implementing GAP Selling is to create a Problem Identification Chart. This chart serves as a visual representation of the customer's current state, outlining their challenges, pain points, and limitations. Sales reps can use this chart to categorise and prioritise the problems they identify during the discovery stage.demoboost.com/blog/gap-selling-methodologyUtilize a Problem Identification Chart Keenan advises making a Problem Identification Chart, an excellent gap-selling tool. The chart lists the various issues your product or service can address, their effects, and, if known, their underlying causes. This chart will be made before a sales rep contacts a prospect.funnl.ai/gap-selling-explained-what-is-it-and-how-d…One tool to help you here is the problem identification chart. It categorizes the specific problems faced by a potential customer or within an organization. This chart has columns or areas that list out problems, their causes, potential impacts, and sometimes suggested solutions or opportunities for improvement.www.ronsela.com/gap-selling/According to Keenan, one tried-and-true way to spot potential problems is by creating a problem identification chart before you reach out to customers. This chart should include the problems your product can solve, the impact a customer’s problems have on the company, and what the root cause is.www.walnut.io/blog/sales-tips/gap-selling-methodol… - People also ask
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