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How to create a strong brand story
- Start with your customer To craft a brand story that’s compelling, you’ll need to define and consider your target audience. ...
- Use narrative techniques People are drawn to stories. ...
- Have a clear purpose Your brand’s story needs to have a defined purpose so you can guide the narrative in the right direction. ...
- Lean into authenticity ...
- Collaborate with your audience ...
- Keep brand storytelling consistent ...
sproutsocial.com/insights/brand-storytelling/- People also ask
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