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- Keywords are words and phrases that people type into search engines to find what they’re looking for12. They are ideas and topics that define what your content is about2. Good keywords are words or short phrases that describe the content or subject matter of your search engine3. Google uses this information to tune your search results to ensure they are as relevant as possible and to promote the most relevant pages for your search engine3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.ahrefs.com/blog/what-are-keywords/Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.moz.com/learn/seo/what-are-keywordsThe keywords for your search engine should describe your search engine's content or subject matter. Google uses this information to tune your search results to ensure they are as relevant as possible and to promote the most relevant pages for your search engine. Good keywords are words or short phrases that describe any of the following:support.google.com/programmable-search/answer/…
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