Eric Cowling: Helena has changed our business to be a solution provider. Fifty years ago we sold products, but we have changed as agriculture has changed. Customers … See more

EC:We have to be knowledgeable about the product line, about seed trace and technology. Today’s customer demands that you stay current with chemistry programs, f… See more

EC: We try to build systems that can be used across multiple geographies, but there’s always a geographical spin because every area of the country is different. Let’s use Kansa… See more

EC: That answer varies by geography. Trying to be a solutions provider requires a tremendous amount of assets. In some cases, we’ve doubled or tripled our custom application … See more

EC:I don’t worry about our footprint. It’s just getting more customers within that footprint. That takes people and equipment. As the number of retailers across the country has consolidate… See more