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- Market segmentation provides value to marketers by1234:
- Creating subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.
- Allowing marketers to better understand what consumers want in a product or service, and that knowledge enables the marketer to make recommendations for refinements to existing products and services to meet those needs.
- Making planning campaigns easier, as it helps to focus the company on certain customer groups instead of targeting the mass market.
- Helping organizations identify and prioritize the most relevant customer groups. This makes it easier to tailor marketing messages, products, services, and communication channels to each segment.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience. By understanding your market segments, you can leverage this targeting in product, sales, and marketing strategies.www.qualtrics.com/experience-management/brand…Market segmentation allows marketers to better understand what consumers want in a product or service, and that knowledge enables the marketer to make recommendations for refinements to existing products and services to meet those needs.openstax.org/books/principles-marketing/pages/5-…When marketers use market segmentation it makes planning campaigns easier, as it helps to focus the company on certain customer groups instead of targeting the mass market. Segmentation helps marketers to be more efficient in terms of time, money and other resources.www.imsmarketing.ie/business-strategy/the-import…Segmentation helps organizations identify and prioritize the most relevant customer groups. This makes it easier to tailor marketing messages, products, services, and communication channels to each segment.savanta.com/knowledge-centre/view/what-is-marke… - People also ask
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Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand …
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