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- To identify market segments, you need to12:
- Define your overall market and the scope of your company's market2.
- Set objectives for your market segmentation and determine what you want to achieve with the segments2.
- Identify important variables that differentiate the needs, characteristics, and responses of sub-groups within your market12.
- Assign variables to distinct market segments and group them based on their similarities2.
- Evaluate each segment for viability and profitability2.
- Establish a detailed profile for each segment that describes its features, behaviors, and preferences2.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Broadly speaking, identifying a market segment requires the following three criteria. To start, the main needs of a sub-group must be homogenous. Second, the segment must share distinct characteristics. Finally, the segment produces a similar response to marketing techniques.
www.investopedia.com/terms/m/market-segment.aspHow to identify market segments
- 1. Define your overall market Define the scope of your company's market. ...
- 2. Set objectives for your market segmentation Determine what you want to achieve with the company's market segments. ...
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