Google first introducedYouTube Shorts in India. In a press release, Chris Jaffre, VP of Product Management, said it was for creatives who wanted to “shoot short, catchy vide… See more

Of all the short-form video platforms, why would you choose YouTube Shorts over any of the others? After all, it does lack some features that the likes of TikTok and Reels have… See more

Consumers want accessible consumer content, which they can watch on the go. As discussed in the intro, this has led to a trend in short-form video, with Reels, TikTok, an… See more

Consumers’ attention spans are declining, meaning you’ve got less chance to capture their interest and a limited amount of time to convey your message. That means keeping yo… See more