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- There are four types of products12:
- Convenience goods: These are products that consumers purchase frequently and without much effort.
- Shopping goods: These are products for which the consumer typically does research and comparison shopping before making a purchase.
- Specialty products: These are products with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
- Unsought goods: These are products that the consumer does not know about or does not normally think of buying, and may require a lot of marketing effort to sell.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.What are the four classifications of products? Convenience Goods Shopping Goods Specialty Goods Unsought Goods There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.blog.hubspot.com/marketing/product-classificationWhat are the four Types of Products?
- 1. Convenience Goods As one of the first types of products, convenience goods are those that consumers purchase frequently and without much effort. ...
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