If I had to write a communication plan for a social media campaign, a crisis management message, or a public relations campaign, I would consider using different layouts for … See more

Renowned U.S. retailer John Wannamaker once said, “Half the money I spend on advertising is wasted and the trouble is I don’t know which half.” If you’re sailing on the same b… See more

A communication plan without a target audience is like a journey without a direction. You can’t create an effective communication strategy until you have an audience (… See more

When you’re ready to outline and write your plan, it’s likely easiest if you start with a table or chart to identify the messages you need to promote, to whom you’re targeting those mess… See more