Color psychology is the study of hues and their influence on human behavior. It’s one of the key pillars of branding and marketing, and it is a key player when it comes to deciding o… See more

Every color has its positive and negative connotations. Remember that logo design is art, and art is subjective. Some people may find the color blue incredibly soothing because it r… See more

To find the right color palette for your brand logo, you need to know what it means. Let’s walk through each color so you can understand the color psychology of each hue. This li… See more

Now it’s time to decide on which color you want to use for your brand. Don’t stress, this is something you’ll lock down over time as your brand develops, but for now, let’s start with th… See more