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  2. Descriptive trademarks are trademarks that describe the product or service they represent1234. Some examples of descriptive trademarks are12:
    • “Creamy” for yogurt, ice cream or cheese.
    • “Apple pie” for potpourri.
    • “Bed & breakfast registry” for lodging reservations services.
    • “Truck Repair” for an auto body shop.
    • “Developers” or “Coders” for software developers.
    • “Cannabis” or “Weed” for legal marijuana businesses.
    Some descriptive words that have acquired secondary meaning and become protectable as trademarks are SHARP for televisions and HOLIDAY INN for hotel services4.
    Learn more:
    Some examples of descriptive trademarks are: “Creamy” for yogurt “Apple pie” for potpourri “Bed & breakfast registry” for lodging reservations services
    www.uspto.gov/trademarks/basics/strong-trademarks
    Examples of Descriptive Trademarks: “Truck Repair” for an auto body shop. “Developers” or “Coders” for software developers. “Cannabis” or “Weed” for legal marijuana businesses. “Creamy” for ice cream or cheese.
    www.traverselegal.com/blog/what-is-a-descriptive-t…
    The following are descriptive trademark examples. Coca-Cola ® (ingredients come from coca leaves). American Airlines ® (an American company that provides flight services). Western Digital ® (sells tech products with headquarters in California). Power Computing ® (provided MAC computer clones).
    www.mandourlaw.com/trademark-examples/
    Examples of descriptive words that have acquired secondary meaning and become protectable as trademarks are SHARP for televisions and HOLIDAY INN for hotel services.
    www.inta.org/fact-sheets/trademark-strength/
     
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