Let’s say Courtney lost six pounds of body fat in your first four weeks together. Yet she was disappointed in her “lack” of progress. From our standpoint, her progress was fantastic. O… See more

This starts by finding out what your client ultimately hopes to achieve. 1. Do they want to lose a few pounds and get healthier? 2. Do they want to look fit in clothes? 3. … See more

Simply put: You want your client to know what they’re getting into. An effective way to do this: Put your client’s desired outcome on a continuum next to two (or more) other outcomes. I… See more

The ability to gain muscle is dependent on age, biological sex, genetics, and consistency with food intake, along with resistance training experience, intensity, frequency, … See more

Consider the realistic rates of fat loss and muscle gain the upper limit of what can be achieved in a given time frame. Now you have to adjust that number, based on the person an… See more