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- To create an Onlyness statement, follow this format: "Our [Offering] is the only [Category] that [Benefit]"12. For example:
- "Our bar is the only venue in the city that does not serve alcohol."
- "Our event is the only brand strategy conference that is located in the midlands."
- "Our drinks are the only commercial refreshments that contain milk from native Aberdeen Angus cows."
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.To articulate a brand’s Onlyness, simply fill in the blanks in the statement “Our _____ is the only _____ that _____” with descriptions of the offering, category, and benefit, respectively. “Our make dads feel cool and confident, even while they’re carrying diapers and baby wipes.”howbrandsarebuilt.com/marty-neumeiers-brand-co…Our [Offering] is the only [Category] that [Benefit]. For example: Our bar is the only venue in the city that does not serve alcohol Our event is the only brand strategy conference that is located in the midlands Our drinks are the only commercial refreshments that contain milk from native aberdeen angus cowswww.mrmattdavies.me/post/the-ultimate-propositio… - People also ask
The Onlyness Statement - Condensed Branding
If you haven't heard of 'positioning', it's where you define and try to “own” a marketing niche for your brand. This could be a company, product, service, or even your personal brand. The specific positioning technique we'll be looking at is called the 'onlyness statement' and was developed by a brand strategist … See more
When you add in your phrases and read it, it might sound great, but then try substituting a direct competitor's name instead of yours, if it still rings true then you have a problem … See more
Let's look at an example of what a good onlyness statement might look like, this is the example out of Neumeier's book: See more
Crafting an Onlyness Statement: Why It Matters and How to …
WEBAug 5, 2023 · Learn how to craft an Onlyness Statement to define what sets you apart in your field. This guide covers the importance and step-by-step process to create a …
THE ONLYNESS TEST - MARTY NEUMEIER
WEBTHE ONLYNESS TEST. by Marty Neumeier. WHAT MAKES YOUR BRAND THE “ONLY” IN ITS CATEGORY? “Onlyness” is by far the most powerful test of a strategic position. …
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WEBMay 2, 2018 · A great test of the only-ness statement is to put a competitor’s name in place and see if it still fits. Slotting in Triumph Motorcycles or Suzuki or Yamaha makes this statement awkward at …
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WEBMar 25, 2021 · Our [offering] is the only [category] that [benefit]. Seemingly simple, this statement actually requires deep thinking on what your brand has to offer and the role it plays within the marketplace. A few tips when …
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WEBMar 26, 2024 · Ever wonder why some brands stand out and steal the attention of the market while others go unnoticed? The art of building a standout brand lies in differentiation, and differentiation is found at…
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WEBJul 8, 2019 · Onlyness. Neumeier has written a lot about his concept of “Onlyness,” which he calls “by far the most powerful test of a strategic position.” To articulate a brand’s Onlyness, simply fill in the blanks in the …
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WEBJul 24, 2024 · Your Onliness Statement is the key to what you do, how you're different, who your target market is and how you satisfy their need. Create yours here.
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WEBOne of the most powerful marketing techniques under the umbrella of positioning is called “Onlyness,” a concept developed by legendary brand strategist Marty Neumeier. The …
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WEBJan 27, 2020 · To create a powerful proposition you need to know two things. Firstly who is your customer and what goal, challenge or need do they have. Secondly, you need to …
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WEBMar 16, 2023 · An onlyness statement includes 3 main elements: Offering – a short description of your product or service; Category – what category you fit in; Benefit – the …
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WEBJun 6, 2019 · One of the options was a structured approach to answer the question of “what is my onlyness?”, offering clarity for job searches, job changes, as well as figuring out …
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WEBDec 12, 2019 · The Onlyness Test. "Onlyness" is by far the most powerful test of a strategic position. Brands need strong positioning because customers have choices—if you don’t …
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WEBMay 8, 2022 · The onliness statement provides a formula with which to explain the what, how, who, where, why, and when of your strategy.
Should your brand be different or distinctive? Or both?
WEBHere are some examples of onlyness statements: HARLEY DAVIDSON is the only MOTORCYCLE MANUFACTURER that MAKES BIG, LOUD MOTORCYCLES. CIRQUE …
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WEBOnlyness is that thing that only an individual can bring to a situation. It includes the journey and passions of each human. Onlyness is fundamentally about honouring each person: …
We love working with Marty Neumeier's "Onliness Statement".
WEBThe Onliness Statement (as introduced by Marty Neumeier in his book Zag) is the only positioning statement that forces you to concisely formulate the radical differentiation of …
The ultimate proposition: The Onliness Statement - LinkedIn
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How to Work Your Onlyness - Forbes
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